D.NEA Opens First Synthetic Diamond Retail Store

There are many hesitations consumers may encounter when purchasing diamonds, the most pressing being the prices, as well as the controversial production processes behind many diamonds. Most diamond purchases are for momentous occasions, such as engagement rings, but it can be difficult to enjoy a meaningful piece of jewelry if you are worried about the cost of the diamond or the lives and environments that were negatively effected by its production. D.NEA offers an alternative to natural diamonds, and has opened the very first synthetic diamond jewelry store.

D.NEA is known for being one of the largest producers of synthetic diamonds by weight, quantity and color variety. Until now, those sales were primarily conducted through the Internet. In an effort to further the education and awareness of synthetic diamonds, D.NEA felt it necessary to have a physical location where anyone could come in and learn about the diamonds and their man-made production.

Many people are not familiar with synthetic diamonds. The diamonds are lab-created and typically have a chemical composition and crystal structure extremely similar to natural diamonds. They are not simple imitation diamonds. The synthetic diamonds are available in a variety of yellows, blues, and whites. Yellow diamonds are the easiest, and fastest, to produce manually, and therefore are of the lowest cost.

Just as mined diamonds, synthetic diamonds have their own designer jewelry lines. D.NEA offers their own designer line of synthetic diamond jewelry, as well as lines by Ritani, Steven Kretchmer, and Jane Taylor. D.NEA produces some of the largest lab-created diamonds in the industry, including one carat white diamonds, 1.5 carat blue diamonds, and two carat yellow diamonds. Similar to naturally mined diamonds, these diamonds are also available in a range of color grades.

D.NEA has opened the first retail store focusing on synthetic diamonds in Greenville, South Carolina to give consumers a chance to learn about this beautiful alternative to mined diamonds. Customers can now visit and browse the wide variety of colors, cuts, and designer jewelry lines using eco-friendly, non-conflict man-made diamonds. There is finally a safe and identical alternative to the controversial mined diamond. If you are still on the fence about synthetic diamonds, now you can visit D.NEA’s store and learn about them first hand.