The Czar Cut, which was in research and development for two years, is produced by the Digico Group. It was created by combining traditional Indian tools with modern technology.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Czar Cut has 53 facets and ranges in weight from .05 to 2 carats. It is available in colors H through I and clarities VS through 11. The cut has been graded for brilliance by GemEx Systems, Inc., a company that specializes in light performance analysis in diamonds, and will be analyzed by other grading labs as well. Other lab certifications are available upon request.
MARKETS AND MARKETING
The markets for the Czar Cut will be the U.S., Middle East, Japan and India. Marketing will include brochures and other pertinent literature as well as point-of-purchase materials to be placed in retail locations. A website is also under development that will assist in marketing the cut.
PRICING AND SUPPLY
The pricing of the Czar Cut will be at least 20 percent off the Rapaport diamond price list.
WHAT BUYERS SHOULD LOOK FOR
Buyers should be looking for a cut that has greater brilliance and symmetry and exceptional fire.