The Spring Cut is comprised of elements from both the emerald and radiant cuts. M&M Diamond Imports wanted to create a cut that combined the fire and scintillation of the radiant cut and the elegance of the emerald cut.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Spring Cut has 60 facets and appears bigger than comparable stones by weight because of its shape. It weighs between .08 and 10 carats and comes in colors from D to Z, and in clarities from IF to 11. The facets ensure that the stone has minimal light leakage and better light return. The cut is Gemological Institute of America (GIA), European Gemological Laboratory (EGL), and American Gem Society (AGS) certifiable. Each stone is laser inscribed with the brand name and certificate number.
MARKETS AND MARKETING
The Spring Cut has been featured in many industry publications and has also been exhibited at the ]CK Las Vegas Show. It is sold in bridal and high-end stores and is used in diamond Right Hand Rings. Promotional materials such as displays, videos and posters are available to be used in stores, and the cut is also promoted through ad slicks, co-op advertising, radio spots and on the internet at www.springcut.com.
PRICING AND SUPPLY
The Spring Cut is sold loose, priced at around 25 percent below the Rapaport pear-shape prices. The cut is also sold in jewelry, starting at $1,500 and going up to $20,000.
WHAT BUYERS SHOULD LOOK FOR
The Spring Cut’s radiance and depth should be emphasized, due to the nature of the cut, which possesses qualities of both the emerald cut and radiant cut. These attributes make the stone appear larger than it really is and give it an exceptional brilliance. Buyers should note that lab-certified Spring Cut stones appear whiter face-up than they do when they are being graded, since the lab grades the darkest area of the stone. This means that the diamonds must be tilted and viewed through a narrow side to determine their color.