ABA Diamond’s owner, Ari Abaev, didn’t set out to create a new fancy shape diamond. He was working with an emerald cut and noticed that its brilliance was beyond the ordinary stone of its type. Once the particulars were figured out concerning what made the stone unique, the Victorian Cut was born. Abaev promotes the Victorian Cut, which premiered at the ]CK Vegas Show in 2002, as “the victory of art over dimensions.” The stone is touted as the centerpiece to high-end designer jewelry that will distinguish it from other emerald cuts that rely on a heavier bottom pavilion.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Victorian Cut has a classical shape, a unique multifaceted top crown and step cut bottom pavilion facets, which contribute to the diamond’s brilliance. There are 73 facets in a Victorian Cut. Its color grades range from D to M, with clarities from IF to SI1. Carat weights start from 0.30. Table sizes range from 58 to 63 percent. Total depth range is 60 to 64 percent. Victorian Cut diamonds are optionally girdle-inscribed with a serial number and/or the stone’s name. The stones are Gemological Institute of America (GIA), European Gemological Laboratory (EGL) and International Gemological Institute(IGI) certified.
MARKETS AND MARKETING
The Victorian Cut is sold in both high-end and middle/high-end stores. It has an international distribution and is backed by a team of global distribution agents. ABA has provided retailers with displays, brochures, promotional cards and co-op ads.
PRICING AND SUPPLY
The Victorian Cut is sold at competitive market prices. High-end stones are available for store display.
WHAT BUYERS SHOULD LOOK FOR
Buyers should emphasize the art of designer jewelry enhanced by the Victorian Cut diamond. The stone is also well-suited for antique reproduction jewelry. The great brilliance of the Victorian Cut diamond and its wide range of color and clarity make it accessible to a larger customer base. The beauty of the stone is enhanced in larger sizes above 3 carats.